students

Strategy + Game = Return On Investment

Companies are challenged to create CSR programs that engage, change behavior and benefit the business. Designing the right CSR game strategy for the right audience is not about “let’s make a game”. It’s about looking at the audience and the marketplace and finding the bullseye that meets all your objectives. Digital, game-based programs create a direct and measurable connection to your audience. 

 

Included in our approach to creating a strategy is delivering a POV on positioning the game in the digital marketplace and integrating it into social networks and other digital media.

1.

Leadership-level CSR programs always directly reflect what the business is and what it does.

2.

CSR leaders develop proprietary approaches to drive measurable social change.

3.

Leadership comes from providing the audience with a significant depth of information about the social issue

4.

Leading corporations focus their efforts on an issue and align their internal and external resources with this with it.