Strategy + Game = Return On Investment
Companies are challenged to create CSR programs that engage, change behavior and benefit the business. Designing the right CSR game strategy for the right audience is not about “let’s make a game”. It’s about looking at the audience and the marketplace and finding the bullseye that meets all your objectives. Digital, game-based programs create a direct and measurable connection to your audience.
Included in our approach to creating a strategy is delivering a POV on positioning the game in the digital marketplace and integrating it into social networks and other digital media.